Health Is Wealth: Addicted to sweating at 24 Hour Fitness, Pacific Athletic Club And Brooks Running
Fitness enables an even higher ability to give in all our relationships. Fitness gives us confidence. Fitness enables us to calibrate our inner being. A few branding examples of my work for athletic brands that moves people off the couch.
Work for 24 Hour Fitness alien campaign got free news coverage from over 170 media stories that is estimated to be valued at $17 Million. Mark Mastrov, CEO of 24 Hour Fitness considers this the most successful advertising campaign in the history of the company. The work also got gold at award shows. It was art directed by Julian Schmidt who also worked with me on the second campaign "You'll like the way we make you feel."
